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Survey: Retail sites pick up steam among consumer searches
Search engines are getting knocked down a peg when it comes to where consumers begin their online research. More than two-thirds (67%) of shoppers now begin their online searches on a retail site, not a search engine, according to “Browsing & Buying Behavior by Category: 2016,” a report from HookLogic. -
Survey: Social media driving shopping decisions
Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.

