Study: E-commerce looks strong in Q2
Philadelphia – U.S. e-commerce showed signs of vitality in the second quarter of 2015.
According to a new study from Monetate, conversion rates, average order value (AOV), and revenue per session all made quarter-over-quarter and year-over-year improvements.
This demonstrates a trend toward recovery compared to first quarter 2015 when there were steady declines across these key metrics.
Though many metrics went in the right direction during the second quarter, bounce rate continued to increase. It registered at 31.32% – nearly identical to the previous quarter (31.34%), which was the highest in the 15-month period analyzed.
Global AOV didn’t change much year-over-year, but there were some significant increases within certain segments. For example, shoppers hitting e-commerce sites from social networks spent $108.72 per order, the highest quarterly AOV measured. Just as important, that number trended up the entire time, increasing gradually quarter over quarter.