Consumer Analytics

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

While the financial industry is supporting the use of chip-and-signature cards to meet the upcoming Oct. 1 EMV mandate, consumers are less convinced.

According to a new survey released by the National Retail Federation (NRF), 62% of U.S. consumers believe new credit cards being issued by banks don’t go far enough to protect card data or prevent fraud.

New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.

News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.

Lower gas prices are not significantly altering consumer behavior, according to the latest Consumer Fuels Survey results released by the National Association of Convenience Stores (NACS).

Although drivers report that the national median gas price fell 25 cents per gallon in the past month and 60 cents per gallon since July, only 22% of consumers say that they will drive more over the coming month and only 15% say that they will spend more on other non-fuels items in the coming month.

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

It’s official – Target Corp. will face a class action lawsuit related to its November 2013 data breach.

A federal judge in Minnesota has granted class action status to a suit brought by five financial institutions – Umpqua Bank, Mutual Bank, Village Bank, CSE Federal Credit Union and First Federal Savings of Lorain.

Retailers are extremely aware of the looming Oct. 1 deadline to securely accept payments from chip-enabled, EMV-compliant cards. But according to a new survey of 18,000 U.S. adults, consumers have much lower awareness.

The survey, conducted in late August by POS technology provider Harbortouch, shows that 56% of consumers are unware of what “EMV” or “chip-enabled” mean.

The term “omnichannel” has been bandied about so much that some feel it is simply a buzzword, but retailers are taking it seriously and working to implement omnichannel solutions and practices.

According to a new survey of executives at tier one and two retailers by digital technology provider Happiest Minds, 64% of retailers are putting an omnichannel strategy in place and there seems to be a widespread acknowledgement of omnichannel as a key strategy lever.