Consumer Analytics

Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.

However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).

Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.

InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.

Executing merchandise optimization, or at least performing it so the end game is won, can be confusing and convoluted since “optimization” seeps into almost every retail activity. Are we talking assortments, space, price, promotion, categories, merchandise or some combination?

Terms are irrelevant. Results are not. Merchandise optimization must deliver and reverberate success among every store and online channels. It must drive shopper loyalty, and must be executed to maximize margins, beat competitors and draw in your shoppers.

Express is making payment and participation in its loyalty program easier to accomplish from a mobile device. The specialty apparel retailer is launching a new mobile app that includes full integration with its Express Next loyalty program and cardless payment functionality.

Executing merchandise optimization, or at least performing it so the end game is won, can be confusing and convoluted since “optimization” seeps into almost every retail activity. Are we talking assortments, space, price, promotion, categories, merchandise or some combination?

Terms are irrelevant. Results are not. Merchandise optimization must deliver and reverberate success among every store and online channels. It must drive shopper loyalty, and must be executed to maximize margins, beat competitors and draw in your shoppers.

Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).

Even though Halloween falls on a Saturday this year, a National Retail Federation consumer survey projects spending will decline compared to last year.

Membership buying club DirectBuy is taking its direct sales model to a new level of directness. The retailer has launched the My DirectBuy mobile app.

The iOS and Android app allows DirectBuy to search for products, browse promotions, and place and track orders on the companion My DirectBuy website.

Apple Pay is significantly outdoing other contactless payment methods in at least one important area. According to the latest Contactless Payment Index results from eDigitalResearch, 51% of Apple Pay users are extremely satisfied, compared to 32% of contactless card users who said the same

Holiday sales will increase between 3.5% and 4%, slower than last year’s 5.2% growth, as favorable economic tailwinds are offset by lingering negatives, according to an annual forecast by Deloitte’s Retail and Distribution Practice.