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Consumer Analytics

  • Study: Site experience makes Amazon first with consumers in product search

    A high-quality site experience makes Amazon the place where more than half (55%) of consumers go to first for products online.    That’s according to the second annual “State of Amazon” study from personalization platform company BloomReach, which found that search engines and retailers lost almost equal ground with consumers, 28% and 16% respectively, while Amazon increased its share by 11% over last year. Fifty-three percent felt Amazon had the best site experience overall.  

  • Visa teams up with Oracle to offer retailers feedback on online ads

    Visa and Oracle are partnering to provide merchants with new insights regarding their digital ads.   Visa has introducted Visa Advertising Solutions, a new suite of products available to retailers through the Oracle Data Cloud. It is designed to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in stores.  

  • Online sales to hit major milestone this holiday season

    According to eMarketer’s holiday sales preview forecast, ecommerce will surpass 10% of total U.S. holiday retail sales for the first time this year.    Total retail sales will increase 3.3% over the same period last year, to $884.50 billion, according to the report.   Holiday retail ecommerce sales will jump to $94.71 billion, representing 10.7% of total holiday retail sales.  

  • Prime membership is rising quickly

    Half of all American households might have an Amazon Prime membership by the end of this year.

    Cowen and Company analyst John Blackledge estimates that approximately 44% of U.S. households are Prime members, and that  penetration could accelerate to 50% by the end of the year, according to a report by CNBC.   

    Prime has maintained healthy growth largely due to [its] increasing value proposition," Blackledge said. 

  • Data breaches up 15%

    If Yahoo’s data breach announcement yesterday is any indication, cyber-attacks are more prevalent than ever — and gaining momentum.  

  • Tech Bytes: Take the Two-Pronged Approach to Survive a Data Breach

    It’s sad, but true: companies are still taking a “don’t ask, don’t tell” stance when it comes to owning up to data breaches.   

  • Yahoo confirms massive data breach rumors

    After keeping mum about a potential far-reaching data breach, Yahoo has finally come clean.   The search engine company confirmed today that account information for approximately 500 million users was stolen from the company’s network in late 2014.  

  • Off-price retailer launches credit card program

    Century 21 Department Store is getting into the private label credit card game.   The off-price retailer is collaborating with Alliance Data Systems to launch the brand’s first private label credit card. By connecting customized rewards and benefits to the payment card, the retailer expects to drive engagement and brand loyalty.   
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