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Consumer Analytics

  • UGG makes a loyalty play

    UGG is driving a new level of engagement with loyal shoppers.   Starting today, shoppers nationwide are invited to join UGG Rewards, a loyalty program that awards shoppers with points for every purchase. The program, which was launched as a pilot among a limited customer base between September 2015 and June 2016, is now available to shoppers in-store and online throughout the United States.  

  • Grocer in online turkey move for Thanksgiving

    At a time when grocers are seeking ways to differentiate their e-commerce model, Natural Grocers is making a bold move just in time for Thanksgiving.   As an increasing number of shoppers are using online resources to make more informed decisions before making a purchase, Natural Grocers is launching an e-commerce service that enables shoppers to research and order their holiday turkey, and pick it up at their preferred store.   

  • Study: Consumers frustrated by chip-card progress

    Consumers’ lack of enthusiasm around the value of chip card usage could impact the upcoming holiday season. This month marks the year anniversary of the introduction of mandated Europay, MasterCard, Visa (EMV) chip card payments at retail stores across the United States. However, high levels of consumer frustration and confusion remain widespread, according to new research published by Cayan, a payment technology provider.

  • 11 Trends Expected to Drive Holiday Shopping

    From increased budgets to a desire for free shipping to gifts for pets, PwC’s “2016 Holiday Outlook” report predicts the following trends will drive the upcoming holiday season:    1. Bigger holiday budgets: Shoppers will likely spend 10% more this holiday season; an average of $1,121 each. And consumers with annual household incomes less than $50,000 will likely increase their percentage spending levels even more than consumers overall.  

  • How to Attract More In-Store Sales

    Online shopping is great. It saves time, provides tons of options in one place, and the customer doesn’t have to navigate swarms of people to checkout. Younger generations value this, and are moving the majority of their shopping online.   But that doesn’t mean retailers can’t pull customers back to their brick-and-mortar stores. Here are four recommendations to entice customers back into your stores:    1. Attentive Customer Service

  • Aldo creates single view of omnichannel shoppers

    As consumers connect with their favorite brands, they expect a consistent shopping experience.   With the help of Salesforce.com, The Aldo Group consolidated shopper data across its enterprise so it can create a singular shopping experience. By adding a cloud-based platform, Aldo gained 360-degree views of each shopper, a move that provides better insight into their preferences and allows the chain to engage with consumers more effectively.  

  • Tech Bytes: Three steps to creating a ‘mobile’ pop-up

    The signs of fall are definitely upon us. The weather is finally dropping into the 70s on the east coast. Summer’s green leaves are slowly transitioning to rich autumn hues. You can’t escape “Pumpkin Spice.” And of course, the biggest sign of fall: Halloween pop-up stores.  

  • NRF Study: Facebook leads digital marketing spend

    Interactive media continues to shake up retailers’ digital marketing strategies.  
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