Consumer Analytics

What happens after an order is placed is crucial in driving website traffic and revenue.   

Shoppers are increasingly turning to Amazon for purchasing bulky goods that traditionally haven’t sold all that well online.   

Lenox knows what its shoppers like — and now it has a way to digitally display luxury products that specifically meet their tastes.    Inundated with a steady stream of new products, the giftware retailer needed a way to streamline its presentation of merchandise across digital channels, and still deliver an engaging customer experience. For Lenox, this included deploying the Oracle Commerce Cloud, an architecture that is modernizing the company’s omnichannel shopping experience.  

Still awaiting approval on its acquisition by Bass Pro Shops, Cabela’s reported disappointing sales for its first quarter.    Total revenue in the quarter decreased 3.4% to $834.9 million, less than expected. Revenue from retail store sales decreased 3.9% to $542 million.   Online and catalog sales fell 12.6% to $136.1 million. Same-store sales fell 8.9%. U.S. comparable store sales decreased 9.1%.   

Non-traditional grocery shopping methods are on the rise, but traditional supermarkets still are tops with consumers.   

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.  

Despite retailer efforts to deliver information, store employees still struggle to access the information needed to complete tasks. In fact, 75% of decision makers said their employees frequently ask about procedures that are documented, and 73% indicated that critical information is scattered across many disparate locations.

Mobile ads and solid user growth across its suite of apps contributed to a strong first quarter for Facebook.   For the quarter ended March 31, revenue rose 49% to $8.03 billion, from $5.38 billion in the same period a year earlier. This surpassed analyst predictions of $7.83 billion. Based on this quarter’s earnings, Facebook has exceeded analyst expectations for eight straight quarters.