Jo-Ann Fabrics names new customer loyalty chief

Jo-Ann Fabric and Craft Stores has named a new leader for its loyalty and customer relationship management programs.



Steve Miller joins Jo-Ann Fabrics from McKinsey & Company, where he served global clients as an engagement manager within the premier consulting firm’s marketing and sales practice. His work as a project manager afforded him the opportunity to gain experience across all functional areas in leading retail and consumer organizations, which includes building CRM and loyalty programs for Fortune 500 companies.



“Steve’s unique and deep background will be a tremendous asset as we enhance our customer relationship marketing strategy and to assist in the continuous implementation of our retail strategies,” said Chris DiTullio, interim chief marketing officer and VP, e-commerce & omnichannel. “His vast experience of turning business insights into actionable strategies will be critical to increase our omni-channel presence and drive engagement with our customers.”



Prior to his time at McKinsey & Company, Miller contributed his insights and strategic outlook across channels of marketing, digital and programming divisions for a host of companies. Miller’s portfolio is not limited to CRM functions; he is also the co-founder and inventor of Tiggly, the first physical iPad toy for toddlers that is sold worldwide.



Steve holds a Bachelor of Arts degree from Rollins College and an MBA from Harvard Business School. He will report to Chris DiTullio in his new role, effective Feb. 17.