Consumer Analytics

Shoppers on the go show distinct preferences in the types of products they engage with.

According to a study of 10,000 U.S. websites across 24 categories by website/mobile analytics provider SimilarWeb, cosmetics sites such as Ulta (76% of online visits from mobile devices) and Sephora (69% mobile share), have helped the beauty and fitness sector achieve a market-leading 67.25% share of all its visits via mobile phones, in comparison to desktop visits.

CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

Retailing Today's sister publication Chain Store Age recently spoke with Vishwa Chandra, VP of retail accounts for Instacart, to get a better sense of the current and future state of online delivery.
 
What is driving growing consumer interest in online delivery?

Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

The image of shoppers hunched over their mobile devices while they browse store shelves may be less common than retailers imagine.

According to a new survey of 9,142 online consumers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity Inc., three-quarters (73%) of online buyers use mobile devices to shop online. However, only one in five (21%) use mobile devices to assist their in-store shopping experience. Mobile devices include both smartphones and tablets.

The surge in fraudulent e-commerce transactions which was predicted in the wake of U.S. EMV compliance may already be happening.
 
According to the new Online Fraud Index from payment platform provider Pymnts.com and security technology vendor Forster, fraud attacks on U.S. online retailers rose 163% during the first three quarters of 2015. Interestingly, this large increase in online fraud preceded the Oct. 1, 2015 EMV mandate, although many retailers had already begun or even completed EMV compliance efforts during that time.
 

The surge in fraudulent e-commerce transactions which was predicted in the wake of U.S. EMV compliance may already be happening.

According to the new Online Fraud Index from payment platform provider Pymnts.com and security technology vendor Forster, fraud attacks on U.S. online retailers rose 163% during the first three quarters of 2015. Interestingly, this large increase in online fraud preceded the Oct. 1, 2015 EMV mandate, although many retailers had already begun or even completed EMV compliance efforts during that time.

Retailers have yet to make a major move toward EMV compliance, but that doesn’t mean they are ignoring the need to secure card-based transactions.

According to a new special report from Boston Retail Partners, “Payment/Data Security in an Omnichannel World,” only 10% of retailers are performing EMV-enabled transactions that are working well, with another 12% saying their EMV-enabled transactions need improvement.

Chain Store Age recently spoke with Vishwa Chandra, VP of retail accounts for Instacart, to get a better sense of the current and future state of online delivery.

What is driving growing consumer interest in online delivery?