Consumer Analytics

Fraudsters are giving retailers another issue to contend with — and many aren’t prepared.    In 2017, there was a 200% increase in credit card testing, a tactic used by fraudsters where they test stolen credit card numbers with small incremental purchases before making large-dollar purchases on the card. This was an increase compared to the same quarter in 2016, according to new data from Radial.   

More retailers are putting mobile devices into their associates’ hands.   Momentum is so strong that within three years, 89% of retailers will give their associates access to mobile solutions, according to “The Mobile World of Retail,” a report from Boston Retail Partners. BRP surveyed the top North American retailers to explore the current state of how mobile technology is shaping retail capabilities, priorities and processes.   

Companies are adopting more solutions to gain a 360-degree view of each customer.   While 88% of companies believe their investments help their organization understand customer needs, only 61% of consumers agree — a gap that is costing retailers $62 billion a year, according to research from Talend. The provider of cloud and big data integration software surveyed 361 IT leaders and 1,094 consumers in the United States, the U.K., France, and Germany.   

Williams Company Southeast has announced plans to break ground on what it claims will be the biggest to be built in Central Florida for years.   Vineland Point, a 447,500-sq.-ft. project developed by O’Connor Capital Partners on I-4 and Daryl Carter Parkway in Orlando exceeds the size of The Crosslands, another O’Connor project constructed by Williams that opened in Kissimmee in 2015.  

Poshmark is expanding its one-to-one shopping experience.   With the launch of Posh Dressing Room, the retailer is connecting buyers with a personal “Seller Stylist,” a move that fosters the experience of shopping in a physical boutique. The service makes online shopping easier and more customized for consumers, and enables its sellers to expand their online boutiques, according to Poshmark.  

Harnessing customer-specific data is paramount for RueLaLa to engage shoppers and foster long-term customer relationships.  

The number of Amazon Prime members are on the rise.   An estimated 60% of Amazon customers are Prime members, a group that is comprised of roughly 80 million members in the United States, according to research from Consumer Intelligence Research Partners (CIRP). The study is based on responses from 500 U.S. shoppers who made a purchase at Amazon.com between January and March.  

April's consumer confidence metric didn't live up to the new benchmark established in March, when consumer confidence reached a 16-year high.   This month, the Index declined to 120.3 from 124.9 in March.