Consumer Analytics

In a sign that omnichannel is becoming more important to Nike’s business, the vertical specialty athletic retailer has named Adam Sussman as its first chief digital officer.

Sussman will report to Trevor Edwards, president of Nike brand.

Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive. He has worked in areas including general management, marketing, strategic planning and digital product commercialization.

Consumers are generally willing to use mobile apps to assist with grocery shopping, and there is one retailer whose app is the clear favorite.

According to a new study from Blackhawk Engagement Solutions,’ “How Grocery Shoppers Shop: Changing Trends in Grocery Shopping,” the top used grocery app among U.S. consumers by a wide margin is Amazon (71%). This is followed by grocery store apps (28%), Walmart (26%) and Target (25%). Third-party savings apps are not used much, with use in the low single digits for the grocery channel.

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

A new GfK survey revelaled that Baby Boomers have been slower to adopt the smartphone as a shopping device. But when it comes to making purchases with a desktop or laptop computer, Boomers registered similar levels to Generation Y (40% and 43% respectively), while Gen Z came in at just 32%.

Los Angeles -- CBRE Group announced that Melina Cordero, a retail analyst, consultant and researcher has joined the company as head of retail research, the Americas. Cordero will work closely with CBRE Retail business-line leaders and professionals to generate innovative, in-depth research and analysis to inform CBRE clients about the ever-changing retail and shopping center industries.

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

A new GfK survey revelaled that Baby Boomers have been slower to adopt the smartphone as a shopping device. But when it comes to making purchases with a desktop or laptop computer, Boomers registered similar levels to Generation Y (40% and 43% respectively), while Gen Z came in at just 32%.

While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

Buy Online, Pickup at Your Store

We often talk about how to avoid, deter and block bots. But much opportunity lies in figuring out how to distinguish between good and bad bots, and to understand how the distinctions change across applications and environments, especially within the retail industry.

As retail enters a technology-centric, omnichannel era, the good old fashioned coupon remains as important as ever.

According to a new study of 11,000 consumers from digital offers platform RetailMeNot Inc. and ad intelligence provider Placed Inc., more than three in five shoppers actively seek out coupons in preference to other types of promotions.

A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.

According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

According to Forbes, during the week of Feb. 1, eBay Inc. remediated a flaw in its network security program that allowed hackers to place malware within the “active content” eBay merchants use to deliver pop-up ads and other dynamic messaging to customers. However, this action may not be enough to address wider security issues at eBay. [Forbes]