Consumer Analytics

In fourth quarter 2015, mobile phones served as the primary engine of online retailing.

According to the fourth quarter “Demandware Shopping Index,” mobile phones were responsible for all growth in digital visit (112%) and basket (104%) size. Rates exceeding 100% indicate that digital visits and baskets actually shrank among users of tablets and PCs.

Mobile phones also accounted for a solid 68% of majority of digital order growth, with tablets and PCs accounting for the other 32%.

Online specialty luggage retailer eBags Inc. has restructured its senior leadership ranks with several new hires and the promotion of long-time executives.

Scott Erdman has been named chief merchandising officer and Krista Paul is joining as VP of content innovation. eBags also appointed Mike Frazzini CTO and Chris Seahorn VP of marketing.

Personal information of some Walmart online pharmacy customers reportedly may have been visible online during a four-day period in February 2016.

According to Reuters, a coding mistake may have exposed basic information such as name, address, date of birth, and prescription history of fewer than 5,000 consumers. The error potentially allowed online Walmart pharmacy customers to view each other’s data if they were logged into their accounts at the same time. Social security numbers and full payment card or health insurance information were not visible.

Vendor partners of Target and Walgreens will soon be receiving actionable insights and alerts aimed at improving assortments, product availability, new item retail launches and promotion effectiveness in the Midwest.

Carlin Group (part of Beacon United), a regional sales and marketing solutions company focused on the Midwestern market, is leveraging the retail analytics platform from Retail Solutions Inc. (RSI) to help clients including Target and Walgreens suppliers improve their overall customer experience in the region.

American Apparel is looking to make the final step in the path to in-store purchase safer, easier and more efficient.

The specialty apparel chain is deploying a cloud-based payments infrastructure from retail software provider Index. Leveraging the Index Hosted Gateway and Semi-Integrated Payments solutions, American Apparel will obtain the ability to secure card payments at the POS with both point-to-point encryption (P2PE) and EMV authentication. This will validate the cardholder at the moment of transaction and then protect their data as it is processed.

Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.

Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.

When it comes to fraudulent online transactions, one state in particular may warrant a little extra attention from retailers.

Analysis of millions of 2015 e-commerce transactions by Experian indicates Florida is the overall riskiest state for billing fraud, followed by Delaware; Washington, D.C.; Oregon and California. Billing fraud states are determined by where the consumer whose information was illegally used resides.

As consumers become more tech-savvy, they are becoming more independent in their approach to in-store shopping.

According to a new survey of 682 consumers from store technology provider InReality, shoppers are past the digital "cool factor" and looking for digital implementations in-store that offer the same type of self-directed shopping experiences they get online.

Young girls are notoriously picky about what they wear, and now someone is doing something about it.

Kidpik, a new online shopping service aimed at girls age 3-12 (and their parents), offers curated, personalized fashion collections. Girls initially fill out an interactive quiz about their apparel preferences, and based on the results are assigned a look such as Girly Girl, Modest or Classic Chic.

There’s still time to sign up for today’s Webinar, “Getting the Most Out of Your Traffic and Conversion Program.”

The presentation, on Tuesday, March 1, from 2 p. m. to 2:30 p.m. EST, will provide valuable insights for retailers who are already tracking traffic and conversion in their stores and those that are considering it. Click here to register.