Regional Target, Walgreens suppliers obtain new insight

Vendor partners of Target and Walgreens will soon be receiving actionable insights and alerts aimed at improving assortments, product availability, new item retail launches and promotion effectiveness in the Midwest.



Carlin Group (part of Beacon United), a regional sales and marketing solutions company focused on the Midwestern market, is leveraging the retail analytics platform from Retail Solutions Inc. (RSI) to help clients including Target and Walgreens suppliers improve their overall customer experience in the region.



Specific areas where Carlin Group will provide assistance include reducing out of stocks, driving speed to shelf for new items, and building more detailed, fact-based category reviews that will in turn drive better planograms and assortment recommendations.



Using the Retail Solutions platform, Carlin Group will able to manage sales and inventory data by day, by product and by store for Target and Walgreens customers. Carlin will translate this data into information to drive and execute more effective retail strategies, from category management to supply chain and from marketing to store execution for a broad range of consumer packaged goods companies in the Midwest.



"Without up-to-date visibility on where and how fast our customers products sell, we are left in the dark," said Brad Carlin, CEO of the Carlin Group. "We partnered with RSI to ensure that every decision our suppliers make, both at headquarters and in the field, is driven by the most current situation in every store, for every product, every day."