Consumer Analytics

Although mobile payment is still very much an emerging technology, the next stage of its evolution is occurring. The introduction of Apple Pay is September 2014 could be said to be mobile payment’s introduction as a mainstream technology, and the landscape has been steadily shifting since then.

Here are three key ways mobile payment is changing before the industry’s eyes.

This year's Sweets & Snacks Expo attendees will be treated to panel discussions by experts from the Consumer Electronics Show, Canadean, and the Center for Advancing Retail & Technology.

All three sessions on the latest advancements taking place in retail will be held at the Expo’s new Discovery Theater located in Skyline Hall, which will host more than 130 new exhibitors and is home to “Innovation Avenue”.

If you want to improve your SMS marketing, you should take a look at Walmart; they’ve got some dynamite strategies. Walmart’s SMS offerings are broad, yet each either solves a problem or reduces a pain point traditionally associated with in-store shopping.

In-Store Product Info via SMS
Walmart has developed an SMS-based system called Simple Text that allows mobile users to send a text to a phone number posted in-store to receive product location and information.

Niemann Foods, a 100-plus-store independent supermarket chain headquartered in Quincy, Illinois, is individually engaging customers wherever they are.

Although mobile payment is still very much an emerging technology, the next stage of its evolution is occurring. The introduction of Apple Pay is September 2014 could be said to be mobile payment’s introduction as a mainstream technology, and the landscape has been steadily shifting since then.

Here are three key ways mobile payment is changing before the industry’s eyes.

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Imagine if the type of products consumers normally buy at the last minute represented your product assortment.

For Rocky Mountain Chocolate Factory Canada, a Vancouver, British Columbia-based specialty vertical candy retailer with about 68 Canadian stores, this is the reality of the store environment.

A lot of retailers reach the stage of installing traffic counters in their stores, but it’s at this point that problems can start. The traffic data can become unreliable or the store operations team may not know what to do with the data or how to apply it, which leaves retailers looking for the expected insights and additional sales.
The fact is, they’re there — retailers just need to know how to find them.

The Home Depot Inc. specializes in letting customers do it themselves, and is now extending that philosophy across all channels.

“We want to provide interconnected retail, and mobile is one area where we are leaning,” Matt Jones, general manager of mobile for Home Depot, said in an interview with Chain Store Age. “We want to help customers solve their problems in a couple of ways.”

According to Jones, today’s consumers are leveraging mobile devices to aid multiple parts of their shopping experience.

U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

An emerging consumer demographic is showing strong support for an emerging trend in transactions.

A new GfK study of 1,000 U.S. consumers shows that Generation Z (ages 18 to 24) is twice as likely to make a mobile payment as the total population. Smartphones, tablets, and other mobile devices account for just 3% of all transactions in the U.S. – but 7% among Gen Z.