Email marketing on verge of big changesListrak's Tawnya Amdor discusses how predictive analytics, customer relationship marketing and AI will bolster email marketing strategies. Shoppers generating the highest lifetime sales value are…Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value. Study: ‘Bridge Millennials’ drive spending across apparel and accessories Maturing and more established Millennials are becoming increasingly appealing to retailers, especially those in apparel. H&M reportedly taps technology to solve inventory problem H&M is looking beyond markdowns to deplete its excess inventory, and offer more customized assortments. Study: Retailers feel the fallout from flawed retargeting ad strategies Poorly optimized retargeted ad campaigns are missing the mark, and costing retailers sales. Online shopping fraud up—particularly in two categories E-commerce fraud is on the rise, but some categories — and states — are taking a particularly bad hit. Retail Case Study: How Store Traffic Data Drives Behavior, Not Just Measurement Amazon reportedly moving into body scanning Results from Amazon’s body scanning study could be aimed to minimize one of online’s biggest problems: returns. Amazon now has its very own dog food Amazon’s private label business is going to the dogs — dog food, that is. CSA Q&A: Black Lapel keeps its focus online Unlike other e-retailers that are jumping into brick-and-mortar, menswear retailer Black Lapel is keeping its distance from physical retail. First Previous 281 282 283 284 285 Next Last
