Report: Subscription beauty retailer expands options
Birchbox is launching a new, pricier service.
The online beauty subscription retailer will debut a service that enables shoppers to better customize their monthly box of samples, along with other perks, TechCrunch said.
The service, which is only currently available to current subscribers, is $14 per month. The original subscription is $10 per month.
The goal of the new service is to send customers more of the products they’re interested in, which the company expects to translate into more online sales, TechCrunch said. The launch comes amid reports that Birchbox, which has one store (in New York City), has been struggling to achieve profitability.
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The online beauty subscription retailer will debut a service that enables shoppers to better customize their monthly box of samples, along with other perks, TechCrunch said.
The service, which is only currently available to current subscribers, is $14 per month. The original subscription is $10 per month.
The goal of the new service is to send customers more of the products they’re interested in, which the company expects to translate into more online sales, TechCrunch said. The launch comes amid reports that Birchbox, which has one store (in New York City), has been struggling to achieve profitability.
To read more, click here.