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Consumer Analytics

  • Analysis: Target needs to balance online growth with store growth

    The holidays did not bring much cheer for Target, which saw both sales and profit decline during the golden quarter. Worryingly, comparable sales fell at an accelerated pace, ending up at their most negative point for of the fiscal year. The one bit of sparkle in an otherwise dreary set of figures came from digital where sales grew by a stellar 34%, a pace of expansion well above online growth in the whole U.S. market.  

  • Study: Mobile to grab majority of online display profits in 2020

    Mobile display advertising continues to surge, and it’s on pace to claim a significant portion of online advertising revenue.   In fact, more than three-quarters of all online display advertising income will stem from mobile by 2020, according to data from analytics provider by IHS Markit.  

  • Study: Marketers still rely heavily on email promotions to drive revenue

    Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

  • Study: Mobile click-to-open rates slipped in 2016

    Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging.    The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.  

  • Survey: Top priority of CEOs is...

    Digital transformation is CEOs’ number one priority this year.   To make this a reality, chief executives are investing their capital in the Internet of Things (IoT), big data, robotics, and augmented reality, according to “CEO Viewpoint 2017: The Transformation of Retail,” a report from JDA Software Group and PwC.  

  • Twitter makes direct messages more personal

    Twitter is taking a new approach to “humanize” its business partners’ customer service-based “Direct Messages.”   Twitter’s new feature – “Custom Profiles in Direct Messages” – allows businesses to better emphasize the human element in private conversations, as well as more clearly indicate when a bot is speaking, according to Twitter.   

  • Connected devices: The new point-of-sale?

    Visa and IBM have a vision — that any device connected to the Internet of Things can securely process payments. And this means “any device.”  

  • Google Home helps users ‘go shopping’

    Google Home is giving Amazon’s Echo a run for its (shopping) money.   On Thursday, Google announced that shoppers can use Google Home to order everyday basics from Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and others, reported GeekWire.   

  • Report: Cyber-attacks cost companies more than revenue

    Companies that suffer a data breach are subject to customer, opportunity and revenue losses well exceeding 20%.   This was according to the “2017 Annual Cybersecurity Report (ACR),” from Cisco, which surveyed nearly 3,000 chief security officers (CSOs) and security operations leaders from 13 countries in the “Security Capabilities Benchmark Study,” part of the ACR.  

  • Target veteran joins Famous Footwear

    Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.  
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