Consumer Analytics

Not only was the 2017 Super Bowl a game for the record books, it also drove shoppers to their favorite e-grocers to prep for the big game.   As time-pressed Americans football fans shopped with online grocers for game day necessities, they spent more than $150.18 per order — just a few cents more than the average cart size of all goods purchased on Black Friday, which was $149.68.  

More customers are making digital payments through Pay with Amazon.   In 2016, more than 33 million customers have used Amazon Payments to make a purchase, according to the retailer.  

H&M is saying yes to what is being described as a “data dress.”   The fast-fashion retailer is teaming up with Google to create and sell frocks based on customer-specific data tracked by an Android app, reported The Verge.   

Mass promotions don’t cater to customer demand — or drive sales.   By adding a new platform that streamlines the entire promotional planning process, Toys “R” Us Canada is leaving behind vague promotions in favor of more targeted communications based on shopping behavior, store traffic, inventory and customer service.  

Mobility’s influence on retail sales has never been stronger. Too bad the same can’t be said for its impact on conversions.   I know what you are thinking — the industry had a stellar holiday shopping season, and it was driven by mobile. Indeed, the 2016 holiday season brought in a total $91.7 billion in online sales, an 11% increase year-over-year. Mobile alone brought in a total of $28.43 billion in revenue, a 23% increase over last year, according to Adobe.   

Unified commerce has become the holy grail of retail as companies embark on the next-generation of the store environment — one that drives a top-notch, frictionless, non-frustrating and valuable customer experience.  

Amazon continues to dictate the pace of online retailing, making it the “go-to” retailer for a majority of shoppers.   This is according to a report from PowerReviews, which surveyed more than 1,000 U.S. consumers aged 18 and over, about the features that make Amazon a leader, and the steps that brands and retailers can take to compete. Seventy-one percent of the shoppers said they make at least one Amazon purchase a month.   

More shoppers are buying groceries online, but a majority are ready to switch grocers in favor of a better online experience.   This is according to the “2017 Grocery eCommerce Forecast,” a report from Unata, which surveyed over 500 U.S. shoppers about online grocery shopping habits, intent and barriers. Details revealed that 31% of U.S. shoppers are likely to order groceries online in 2017, up from 19% of shoppers that bought groceries online in 2016.   

Neil Saunders, managing director of retail research and consulting firm GlobalData Retail (formerly known as Conlumino) analyzes Ralph Lauren Corp.’s third quarter results and the news that CEO Stefan Larsson is leaving the company after a little over a year on the job. His comments are as follows:   

Consumer confidence slipped slightly in January after reaching a 15-year high in December, though outlook for the present overrode the outlook for the future.   The index now stands at 111.8 (less than an expected 113), down from 113.3 the previous month.