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California grocer’s educates customers at the shelf’s edge
Raley’s is helping its customers make more informed food purchasing decisions in-store and online. Called the Raley’s Shelf Guide, the program features icon-based shelf tags that educate shoppers about current food trends and industry research — and also sets stricter standards for packaged food claims. Overall, the service is creating label transparency when it comes to helping customers understand packaged goods’ ingredients, food processing and nutritional value. -
Flash site pioneer unveils redesigned, more customized Web experience
Online luxury retailer Gilt.com is kicking off its 10th anniversary with the launch of a new website. The company, a pioneer in online flash sales, unveiled a complete site redesign on Tuesday. Dubbed “The New Gilt,” the site continues to feature daily new arrivals and the flash sales that it's known for, but it will also feature easier site navigation, more exclusive offerings, and edited and dynamic editorial content — all of which will contribute to a more tailored customer experience, Gilt said.

