Teen apparel chain revamps app experience

Pacific Sunwear of California is stepping up its game to better connect with its mobile-savvy customers.



Through a partnership with PredictSpring, the teen apparel chain has launched a new mobile app experience — one that is faster and more and visually rich. For example, the new app links to Instagram Shop-the-Look, a service that allows customers to browse and purchase directly from the PacSun Instagram feed.



The app has also integrated its loyalty program, a move that enables members to easily view and manage their myGSOM Rewards points and activity. Users can also access wishlists and a store locator, and push and geo-fenced notifications keep customers engaged and drive purchases via the app and in-store, PacSun said.



“Mobile plays an important role in consumers’ everyday lives, and we know that translates to when and where they are shopping,” said Eugene Lai, director of digital of PacSun. “Since partnering with PredictSpring, PacSun has increased year-over-year app revenue by 45.8%, and we have enhanced our app experience to engage with our customers in a meaningful way.”



This increase was based on mobile activity conducted in July 2016 compared to July 2017.



Customers can download the app from the Apple App Store or the Google Play Store.