Consumer Analytics

Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  

Macy's is streamlining its merchandising operations, expanding its exclusive products and putting increased emphasis on customer insights and data analytics as new CEO Jeff Gennette begins to make his mark on the ailing department store giant.       

With many traditional brick-and-mortar retailers struggling in the new era of retail, online-first retailers such as Warby Parker and even Amazon have become increasingly invested in getting into the physical store game.  

Back-to-school advertising appears to be losing some of its resonance with consumers.    Walmart, Target and Old Navy scored the highest awareness levels among consumers (with children under the age of 18) in a survey of BTS advertising from 30 retailers by YouGov BrandIndex. But many retailers scored less than last year.   

Dunkin’ Brands is giving mobile customers another way to fulfill their caffeine fix.    In a bid to add more convenience to their “Order on the Go” service, the quick service giant is adding curbside delivery to its menu of order fulfillment options. Once customers place their order via their mobile app, they can pick up their order in-store, at drive-thru, or pull into a dedicated parking spot where an associate will deliver it to their car.  

U.S. consumer sentiment rose to its highest level since January in early August, reflecting optimism in the overall economy and in personal financial prospects.     The University of Michigan's consumer sentiment index rose to 97.6 in the first half of August from 93.4 in July, which was an eight-month low.  Economists estimated the index would hit 94 in August.   

BJ’s Wholesale Club introduced the newest service within its digital transformation.   The warehouse club operator launched a new desktop website on Monday. Besides featuring a modern look and feel, the site also supports easier navigation, browsing and shopping.   

Understanding in-store shopper behavior is key to designing environments that promote product purchase. But retailers must overcome numerous hurdles to get shoppers to notice a product, let alone buy it.    Toward that goal, we recently conducted research in six stores nationwide to identify shopper behavior patterns and generate insights into the retail experience. Mobile eye tracking headsets were employed to observe actual shopper behavior and to measure key levels of engagement at three stages:  

While Wall Street cheers Urban Outfitters for not doing quite so badly as forecast, the reality is that this is a lousy set of results. Not only are the numbers sequentially worse than a pretty dire first quarter, but they also show that many of the initiatives put into play remain a long way from delivering.  

Retailers need to update their approach to targeting millennials.   That's according to a new report by management consulting firm L.E.K., which provides insight into Millennials and their predecessors Gen X and the Baby-Boom generation.