Consumer Analytics

Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales.   This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.   

With access to more disposable income, Hispanic consumers will up their holiday spending this year — especially through e-commerce.  

A cash-free economy could be here sooner than expected — and American consumers are leading the charge.   Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.  

Amazon is expanding into one of the go-to destinations for product discovery.   This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.  

The National Retail Federation is once again making the case for a new federal law on data breach notifications.   Citing the recent breach at the Equifax credit reporting agency, National Retail Federation and other industry associations are telling Congress that any new federal law on data breach notification should apply to all industries that handle consumer data.   

Digital's influence on grocery overall has nearly doubled year over year, and is now impacting the in-store experience.  

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

Amazon's purchase of Whole Foods Market appears to be paying off for both parties.    The e-commerce giant has seen a spike in its online grocery sales since it acquired Whole Foods Market, according to a report by Bloomberg, which noted that the online giant immediately put about 2,000 items on its site from Whole Foods' 365 Everyday Value private brand, and sold out of almost all of the most-popular items.  

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.    This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.  

Eleven and counting. That's where Amazon Books stands with the opening of its newest outpost.