Consumer Analytics

Starbucks is offering a new digital traceability tool that gives customers a virtual view into where their coffee beans come from.

Here are four key areas to focus on to ensure the journey to pricing fluency is a smooth ride. 

A leading identity resolution technology company is naming its current president as CEO.

The shift to e-commerce fueled by the COVID-19 pandemic shows no signs of losing momentum.

Most U.S. consumers aren’t planning on cutting back on holiday spending, but they are prioritizing who they purchase for and adjusting budgets accordingly. 

A luxury clothing and accessories company received the number one ranking for its online retail performance.

Amazon is leveraging machine learning (ML) to help retailers include completely new products and fresh content in their usual recommendations.

The fit will again be getting fitter in the state of New York, leaving just six states where fitness businesses must remain closed due to coronavirus concerns