The most trusted grocery delivery service is…

Dan Berthiaume
Senior Editor, Technology

Amazon leads in many aspects of omnichannel commerce, but not when it comes to online grocery delivery.

According to a new study of 501 U.S. consumers by business website The Manifest, more than half (53%) of respondents said they most trust Instacart and its partner companies to safely deliver their online grocery orders. Amazon Fresh trailed in a distant second place with selection by about one-fifth (21%) of respondents.

Other responses included Peapod (5%) and Walmart (4%). Peapod parent Stop & Shop is replacing the service with direct delivery via the Stop & Shop site or app.

More than half (52%) of respondents said the main benefit of grocery delivery services is saving time. Other popular benefits include being safe during the pandemic (11%) and reducing parking and gas costs (10%). Conversely, almost one-quarter of respondents (22%) say their main challenge with grocery delivery service is the extra fees for service and delivery. Others noted bad produce (17%) and inconvenient drop-off times (11%).

Sixty-two percent of respondents are continuing to shop in-store for their groceries. Regardless of whether people are using grocery delivery services or shopping in the store, the survey indicates spending at grocery stores has changed as a result of COVID-19. More than half of respondents (53%) said their grocery spending changed, with 38% spending more. Forty-seven percent report no change in spending since the outset of the pandemic.

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