FullContact promotes exec to CEO

A leading identity resolution technology company is naming its current president as CEO.

Chris Harrison, president of FullContact, is succeeding chief executive and founder Bart Lorang in the CEO role. Additionally, Harrison has been appointed to the board of directors. Lorang founded FullContact in 2010, and has held the position of CEO since the company’s inception. He will continue to serve on the board, where he will be joined by Harrison. 

Harrison has been leading FullContact’s operations since January 2019. Prior to that time, he was advising the company’s leaders and personally working with Lorang to craft the future strategy of the company. He has been influential in developing the company’s newly-released products, including the Resolve suite of consumer privacy solutions. 

Harrison brings over 20 years of experience designing and building marketing systems, and has been instrumental in the creation of solutions enabling Fortune 1000 companies to attract new customers and maintain brand loyalty.     

“I am incredibly excited about the future of FullContact with Chris at the helm. He’s an identity resolution expert with a great vision for the industry,” said Lorang. Not only is he an accomplished executive in marketing technology with unmatched expertise in identity resolution and its use cases, Chris is also a voracious learner, a terrific leader, and a fantastic human being. He has also been a true partner and friend of mine since he joined the organization. It’s an honor to have him as our next CEO as we enter our next phase of growth.”

“I am honored to be leading FullContact at a time when the industry needs to quickly evolve its technology underpinnings,” said Harrison. “Identity and recognition have always been vital to marketing success, but with continuing changes in regulations and the prospect of a cookieless world, there’s never been a more important time to address identity resolution. We’ve already created some incredible products to help marketers and consumers and we have even more great capabilities coming in the months ahead.”