Consumer Analytics

Consumer confidence among Americans has resumed a downward trend during the pandemic after holding steady last month. 

Home and local experiences have taken on increased importance amid the COVID-19 pandemic, and retailers and consumer goods companies must tailor their products and services accordingly.

The Yankee Candle Company smells an opportunity for predictable revenue.

Instagram is unveiling a TikTok-like short video feature on its platform.

A beauty giant is enabling customers to create, share and follow digital commerce-enabled wish lists.

Wayfair swung to a profit in its second quarter as consumers stuck at home focused on updating their interiors.

Ralph Lauren Corp. was hit hard in its first quarter by the COVID-19 pandemic, but it is using the disruption to accelerate its core strategic focus areas. 

Fraudsters are pulling off e-commerce scams using popular social media platforms and search engines.

The Michaels Companies Inc. is expanding its Michaels Rewards omnichannel loyalty program.