Consumer Analytics

The fit will again be getting fitter in the state of New York, leaving just six states where fitness businesses must remain closed due to coronavirus concerns

Consumer confidence among Americans has resumed a downward trend during the pandemic after holding steady last month. 

Home and local experiences have taken on increased importance amid the COVID-19 pandemic, and retailers and consumer goods companies must tailor their products and services accordingly.

The Yankee Candle Company smells an opportunity for predictable revenue.

Instagram is unveiling a TikTok-like short video feature on its platform.

A beauty giant is enabling customers to create, share and follow digital commerce-enabled wish lists.

Wayfair swung to a profit in its second quarter as consumers stuck at home focused on updating their interiors.