Consumer Analytics

The Kroger Co. is providing brand advertisers access to its first-party purchase data and custom audience segments.

Retailers with a strong online presence and personalization program have reason to be happy.

Microsoft is in direct contact with President Trump as it negotiates to buy the business of a popular – and controversial – Chinese social media platform in the U.S.

A leading online luggage retailer is making the digital customer experience as lifelike as possible.

A good deal always helps motivate shoppers, but there are other offerings retailers can try.

Companies that are growing, trusted, have the best products and that responded decisively during this year's COVID-19 crisis also have the best reputations. 

A message Walmart management sent to employees said some jobs are being eliminated as the company transforms to an omnichannel organization.

COVID-19 continues to have a major impact on consumer spending, but bright spots include physical stores and food delivery.

A specialty home furnishings retailer is obtaining real-time notifications of potential disruptions to customer experience.

Amazon’s cloud computing platform is managing the process of detecting potential online fraud events.