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7-Eleven Mexico selects WeDo loss-prevention solution
Dallas - 7-Eleven has selected the Raid 7 software solution from WeDo Technologies for the retailer's Mexican operations. With more than 1,700 stores across the country, 7-Eleven México needed an enterprise business software suite to deliver end-to-end visibility and control of its retail processes; analyzing and identifying risks and monitoring and controlling deviations.
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Survey: Marketers use basic cross-channel attribution
San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.