Survey: Retailers use competitive data for pricing

Austin, Texas –- Retailers are in agreement about using competitive data for pricing. According to a new survey of more than 100 retailers by merchandise optimization provider Revionics Inc., 100% of respondents integrate some form of competitive data into their pricing.



In addition, 65% of respondents use more than one source for their competitive data, and 45% stated that they use three or more types of competitive data. For retailers that use more than one vendor, 70% responded that they use three or more data types.