Demandware acquires CQuotient

Burlington, Mass. --Demandware Inc., a provider of enterprise cloud commerce solutions, has acquired CQuotient, a cloud personalization provider. The acquisition of CQuotient will accelerate Demandware’s plans to turn the data created across its community of retail brands into actionable insights for business optimization and differentiated consumer shopping experiences.



CQuotient applies advanced predictive science to the full shopper journey, including online and offline customer and product data, promotions and content. CQuotient’s is used by enterprise retailers including The Children’s Place, Staples and The Men’s Wearhouse.



Rama Ramakrishnan, founder and CEO of CQuotient, will become Demandware’s chief data scientist and will lead the company’s data-driven research and development initiatives. Graeme Grant, president and COO of CQuotient, will also play a management role at Demandware, defining and executing go-to-market strategies related to these initiatives. Demandware does not expect that this transaction will have a material impact on its 2014 financial results.