Report: Alibaba partners with Quixey for mobile search

Hangzhou, China –- Alibaba Holding Group Ltd. is reportedly partnering with search startup Quixey Inc. to provide deep mobile search functionality into apps.



According to the Wall Street Journal, Alibaba is integrating deep-linking technology from Quixey into its YunOS mobile operating system, with the goal of enabling users to find data held within apps without opening the apps.



Deep mobile search is designed to let users launch a single search on their mobile OS and then have access to data contained within every app in their phone, as well on the Internet. YunOS is preloaded on millions of mobile devices in China.



Google, Facebook and Twitter all offer deep mobile search functionality to varying degrees, but not the level or consistency which Alibaba is seeking. Alibaba currently receives about one-third of its transactions from mobile devices.