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Under Armour seeks deep understanding of consumer fitness
Under Armour is undertaking an ambitious effort to provide extremely personalized health and fitness coaching, assisted by IBM.
Under Armour has entered a strategic partnership with IBM to create and provide data-backed health and fitness insights, powered by IBM Watson's cognitive computing technology. The partnership will combine Under Armour’s new UA Record personal fitness app with an IBM Watson Cognitive Coaching System.
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Study: What drove online holiday sales growth?
The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.
According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.