Charming Charlie makes online customer experience shine
Charming Charlie wants to make sure Web customers get the same attentive service as shoppers at its 350-plus stores.
To that end, the jewelry and accessories retailer has deployed the Yottaa ContextIntelligence cloud-based application acceleration and security platform to optimize, accelerate, and secure its online retail environment. The platform is being leveraged alongside Magento Enterprise.
Specifically, Charming Charlie is utilizing Yottaa AdaptiveCDN, which enables real-time management, more efficient load balancing and traffic routing, and server infrastructure security. The retailer is also using InstantON, which accelerates dynamic content rendering such as personalized product recommendations and site content, and ContextSafe, which extends application and infrastructure security beyond the data center.
“One of our goals for 2015 was to increase the performance of the Charming Charlie site," said David M. Torres, director of digital technologies at Charming Charlie. “Having a fast, frictionless experience is critical to driving conversions. Yottaa was the perfect solution to help guarantee a consistent and elevated customer experience throughout the entire site. Our close relationship with the Yottaa team and their knowledge of Magento helped us leverage Yottaa’s technology to optimize the front-end of the Charming Charlie web application. The results were incredible.”
In tests against Charming Charlie’s existing implementation, Yottaa-optimized pages showed 25% improvement in page load time and an 8% improvement in e-commerce conversion rate.
For an online shopper, waiting for things like page load or getting the wrong content are as annoying as waiting in a long store line or not finding the products you want on a shelf. And unlike in-store customers, online shoppers can effortlessly leave a site and visit a competitor. Charming Charlie is taking the right steps to make sure customers find its online experience irresistibly alluring.
