SAP names new retail chief

SAP has named Achim Schneider as global head of its Retail Industry Business Unit.



Schneider will be responsible for the retail industry footprint at SAP and will report directly to Lori Mitchell-Keller, global general manager of consumer industries.



In his new role, Schneider leads retail industry activities at SAP and will oversee cloud and on-premise technology solutions designed for use by retailers.



“We have an exceptional opportunity to accelerate our retail customers’ digital transformation with our end-to-end solutions as well as the simplicity and strength of our unique integrated operating model,” said Mitchell-Keller. “Retail is an industry that is under tremendous pressure to fulfill consumer expectations. The digital core in retailing is fundamental to meeting these expectations. SAP places the customer at the center of everything we do, and I am excited about Achim Schneider’s leadership of this crucial industry.”



Schneider has more than 17 years of experience in retail industry solutions with SAP. In his most recent position as global VP, he led the global supply chain and fashion teams.