Business Intelligence (BI)

BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

McDonald’s leverages smart technology for onboarding training

Onboarding is a costly process for any company, especially one as vast as McDonald’s Corp. But by transitioning a paper-based operation to a digital one driven by smart devices, the fast food giant is slashing training time in half.

Lowes Foods knows the key to success is retaining your best, most profitable shoppers.   By extending its partnership with ProLogic, the engine behind the grocer’s Fresh Rewards loyalty program, the chain will continue to award customers with instant rewards for merchandise throughout its 100 stores, and gas at participating Speedway and Lowes Foods gas stations.   

H-E-B is taking steps to keep its employees, customers and food supply safe.   The supermarket retailer is modernizing its emergency communications with a software platform from AlertMedia that combines multichannel, two-way messaging and 24/7 monitoring services. The infrastructure consolidates communication channels – such as voice, text, e-mail, social media, and Slack – enabling users to interact with its audience from any mobile device.  

New Seasons Market in Mercer Island, Washington, has gone platinum.    The new supermarket received EPA GreenChill Platinum Certification for its efforts in reducing refrigerant emissions (by at least 95%). The 37,000-sq.-ft. store uses a natural refrigerant solution designed for minimal greenhouse gas emissions and superior energy efficiency.   

REI continues its efforts to lead on sustainable operations.    The retailer’s newest distribution center, in Goodyear, Arizona, has achieved LEED (Leadership in Energy & Environmental Design) Platinum certification — the highest level in the U.S. Green Building Council’s green building rating system — making it the first DC in the U.S. to achieve both LEED Platinum certification and Net Zero Energy.     

Rent-A-Center has appointed Lety Nettles to fill the newly created position of VP of digital integration.   Most recently she served as a technology executive designing integration framework and change practices for Walmart.      

Love’s Travel Stops is known for its fresh restaurant offerings, so ensuring food quality throughout the supply chain is paramount.   By adding a food temperature monitoring and task logging system from Digi International, the convenience store chain is simplifying employee tasks, and ensuring public health compliance.   

Tilly’s is making a bold move in driving omnichannel experiences in-store.   Armed with Aptos’ cloud-based Singular Commerce platform, the teen apparel retailer can now integrate all omnichannel operations and data at store-level, giving users one complete view of customers, inventory, orders, and the customer’s overall path-to-purchase.   

Stephen Tucker has been appointed as FTD Companies’ new executive VP.   Tucker will also serve as CFO, replacing Becky Sheehan, who is leaving the company to pursue other opportunities. He will take on the new role as of Jan. 1, 2017.