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Buckle personalizes in-store experiences
Personalization is at the core of Buckle’s success. However, engaging customers differently requires a deep understanding of each shopper, and leveraging specific details to foster long-term relationships. Buckle is improving its personalization efforts through a new cloud-based solution designed to create the high-touch, individualized shopping experiences the chain has built its brand on. -
Retail fraud attempts up substantially
Retail sales weren’t the only thing that rose during the 2016 holiday season. Fraud attempts increased by 31% during the past holiday season, according to data from ACI Worldwide, which, on the positive side, found the number of overall transactions increased by 16%.

