Regional grocer deploys mobile emergency communications system

H-E-B is taking steps to keep its employees, customers and food supply safe.



The supermarket retailer is modernizing its emergency communications with a software platform from AlertMedia that combines multichannel, two-way messaging and 24/7 monitoring services. The infrastructure consolidates communication channels – such as voice, text, e-mail, social media, and Slack – enabling users to interact with its audience from any mobile device.



H-E-B plans to use the platform to connect with employees across its 400 locations about product recalls, severe weather, system and power outages, among other critical situations.



“Keeping our partners, customers and food supply safe during emergency situations are top priorities at H-E-B, and every second counts in our business,” said Justen Noakes, director of emergency preparedness, H-E-B, which operates more than 370 stores in Texas and Mexico. “AlertMedia allows us to communicate quickly and effectively with our team, around the clock, wherever they are. We can filter information based on the locations and departments we need to communicate with regarding a particular situation. The more we use it, the more we realize all the different ways this can help our business.”