Buckle personalizes in-store experiences

Personalization is at the core of Buckle’s success.



However, engaging customers differently requires a deep understanding of each shopper, and leveraging specific details to foster long-term relationships. Buckle is improving its personalization efforts through a new cloud-based solution designed to create the high-touch, individualized shopping experiences the chain has built its brand on.



By adding the Singular Commerce Platform from Aptos, the specialty chain is positioned to transform its omnichannel operations and deliver powerful, personalized experiences for its guests.



Giving associates a holistic view of the guest, merchandise, and store orders, associates can “provide a more seamless shopping experience as we deepen our relationships with guests,” said Robert Harbols, the chain’s senior director of information technology at Buckle. “We’ll further empower associates to provide guests with the outstanding level of service they have come to expect.”



The cloud-ease-of-use solutions gives streamlined access to information needed to create relevant experiences, and also providing a sustainable upgrade path for continued growth and innovation, the company said.