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L’Oréal unveils latest digital beauty innovation
L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”
Based on the insight that beauty is one of the most “Googled” topics in the world — with about 4 billion searches a year — the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customization and interaction with their brand.
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RBM Technologies hires new chief technology officer
Cambridge, Mass. – Hosted visual merchandising solutions provider RBM Technologies Inc. has hired Ken Sonberg as chief technology officer. Sonberg was previously VP development at enterprise mobility provider Mobiquity and also served as VP development at BCGI.