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Winn-Dixie to implement SAF SuperStore at all stores


DALLAS Winn-Dixie will implement SAF 's computer generated ordering solution SuperStore throughout its entire 520 stores.

“Our goal is to continuously improve the quality of our customers’ shopping experience,” said Charlie Weston, CIO of Winn-Dixie. “Once implemented, SAF’s SuperStore solution should provide us with the technology to improve our in-stock position of everyday and promoted products to meet our customers’ needs. By optimizing our inventory, we also expect to reduce out-of-stocks, and ultimately increase sales revenues across the supply chain.”

SAF SuperStore will automate Winn-Dixie’s orders using a demand-chain management approach based on forecasted sales and current inventory levels. The solution’s forecasts will also take factors such as seasonal effects, promotions, price changes and advertising campaigns into account to provide cost-effective, accurate orders. Further, micro forecasting will allow each item’s sales history to be used to address changing sales patterns in each store to meet localized demand.

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