Artificial Intelligence

San Jose, Calif. – Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases. Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud (AMC), is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies (i.e., Google DDM, Microsoft Dynamics CRM and Tableau).

La Paz, Bolivia - Bolivian drugstore chain FarmaCorp S.A., has entered into a five-year agreement for Revionics Price Optimization with Revionics Inc. FarmaCorp was searching for a price optimization solution and a partner that would help analyze customer demand and shopping preferences.

Austin, Texas - Compare Metrics, a provider of adaptive commerce navigation and discovery tools, has secured $3.8 million in follow-on financing. The financing is led by Austin Ventures with additional funding by existing investors Julie Allegro of Allegro Venture Partners, Bob Greene of Contour Ventures, Capital Factory, Mike Maples Jr. of Floodgate, Brett Hurt of Hurt Family Investments and independent investors Ralph Mack and Adam Ross.

JDA Software Group, a leading global supply chain planning and execution solutions provider, has appointed Baljit (Bal) Dail, a technology executive who has served as JDA’s chairman since May 2013, as interim CEO, effective immediately, replacing Hamish Brewer, who is leaving the company.

Dail will lead the search for a permanent successor to lead the company in the next phase of its strategic growth plan.

New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.

Kohl’s and Toshiba Global Commerce Solutions have partnered with Plug and Play for their newest program, Plug and Play Retail, to engage with startups that align with their developing technology initiatives.

Plug and Play Retail is the first brand and retail-focused startup accelerator bringing together a round-table of complementary partners to guide the direction of the program and help decide the startups accepted.

Armonk, N.Y. – IBM is releasing 'IBM ExperienceOne,' a new integrated portfolio of cloud-based and on premise offerings that help clients deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices. Built on best practices, IBM ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting services and powered by its WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software.

New York – Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc. The partnership leverages Maxymiser's testing, personalization and targeting tools with Pointmarc's optimization team in an effort to deliver enhanced online experiences for both Maxymiser and Pointmarc clients.