Artificial Intelligence

New York -- Saks Fifth Avenue, in partnership with Stylewhile, has launched a new iPad App that allows users to fit clothing to their specific body type before purchase. Not only can users virtually 'try on' clothes, but they can also use the App to select various items from retailers to create and style complete looks with the touch of a button.

Austin, Texas – Digital coupon provider RetailMeNot, Inc. has named Gokul Rajaram to its board of directors, effective Oct. 15. Rajaram is currently product engineering lead at Square, where he leads software development for Square Register, a full point-of-sale system for local businesses, and other products.

Gokul Rajaram, head of product engineering at disruptive payments company Square, has joined the board of directors at digital coupon marketplace RetailMeNot.

Saks Fifth Avenue is leveraging Stylewhile’s iPad App so the retailer can offer online shoppers the opportunity of fitting clothing to their specific body type before making a purchase.
 
Stylewhile is capable of aggregating product imagery from online stores and fitting them on a model of a number of body types. Users can not only virtually try on clothes, but also use the App to select various items from retailers to create complete ensembles.
 

Former Walmart executive Dijuana Lewis will be joining Aetna as EVP, responsible for the newly formed Consumer Products and Enterprise Marketing organization.

In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth.

Lewis will report directly to Aetna chairman, CEO and president Mark Bertolini and will be a member of the company’s executive committee.

Scanbuy, a leading mobile engagement solutions provider, has released its quarterly trend report showing that it processed nearly 24 million mobile barcode and NFC scans in the third quarter this year, demonstrating continuing strong growth in usage and interest by mobile consumers.

Scanbuy’s trend reports analyze the traffic on the ScanLife mobile app. Highlights include:

Tampa, Fla. – Marketing enterprise management systems provider Aptaris has named Bill Morrell as VP technology. Morrell previously held IT executive positions at companies including BabyAge.com and Destination Maternity, as well as consulting roles with clients including Cadbury Adams, Nascar and DME.

Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.