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A mall's-eye view
Smart retailing, deep services and creative marketing lure shoppers to top malls
The retail industry is ever-changing, with shoppers now looking to malls as a place of both business and socialization. A constant evolution of attractions is needed to entice them to visit a center and then keep them coming back on a consistent basis.
Savvy mall owners are challenged to practice smart retailing and deliver creative, on-trend marketing tactics when leasing, marketing and operating shopping centers. -
Sephora in big omnichannel push: beacons, in-store augmented reality and more
San Francisco -- Sephora on Thursday officially unveiled its San Francisco-located Innovation Lab, which will focus on the development of new strategies and technologies for both in-store and mobile shopping. In conjunction with the debut of the Lab, the beauty retailer announced the rollout of four new digital programs:
