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Barneys gets closer to the customer
New York - For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.
“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.
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Report: Google tests live chat within search results
Mountain View, Calif. – Google is reportedly testing the inclusion of live chat with businesses linked directly within search results. According to TechCrunch, a search results card will show consumers whether a business they have search for is available for chat, and then immediately launch a Google Hangouts chat if help is in fact available.
