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Best Buy creates Intel brand zones
Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”
What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.
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Plug and Play’s CEO Corner: Aahlada Chennupati, ProductPlay
Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on Aahlada Chennupati, CEO and co-founder of ProductPlay. 1) What does your company do?