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Survey: Fragmented technology hinders omnichannel experience
Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.
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Wal-Mart teams up with Green Dot to offer low-cost checking accounts
Bentonville, Ark. – Wal-Mart Stores is moving deeper into financial services. The retailer is launching an exclusive checking account product, called GoBank, with Green Dot Corp., a prepaid-cards specialist that has a subsidiary bank. Wal-Mart already offers a prepaid debit card, credit card, check cashing and money transfers.