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GameStop enhances in-store customer experience with strategic partnerships
GameStopTechnology Institute (GTI), the specialty retailer’s business unit, has entered into strategic partnerships with Shelfbucks, BestFit Mobile and Dynamic Signal to further extend its focus on driving technological innovation and change within its store environments.
GTI was launched by GameStop to pursue an open innovation strategy whereby the company partners with leading organizations and institutions to explore and build best-in-class research and development capabilities.
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Leveraging In-Store Location-Based Services and Customer Engagement
By Bill Davis, Director, MB&G Consulting
For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.