Artificial Intelligence

With the retail environment changing so rapidly today, and technology impacting everything a store does, the role of the chief financial officer has become more important than ever. When I started recruiting in 1990, the business was much simpler — we hired retail executives based on a linear skillset and departments operated in individual silos. Today, it is much more complex, as the C-suite works in collaboration to keep up with an increasingly savvy consumer.

So, what then do you look for in a CFO today?

Personalization continues to be the trend that just won’t go away, probably because it’s the new normal in how consumers want to interact with brands and retailers. Personalized videos hold the promise to surprise and delight (and covert), especially as we collectively spend more and more of our time viewing videos online. And personalized promotions help retailers maximize scarce marketing dollars, ensuring the right customer gets the right call to action at the right time.  

Nordstrom Inc. has named Kumar Srinivasan, a former technology executive at Amazon.com who has also experience with e-commerce technology providers, as CTO.

Srinivasan served as VP of Amazon Web Services from 2005-2008 and general manager of Amazon Payments from 2008-2010. More recently, he co-founded SaaS-based customer engagement platform Evocalize in 2012. Srinivasan also served as CTO of consumer-generated content platform Bazaarvoice from 2011-2012 and chief product and technology officer of social commerce site Lockerz.com from 2010-2011.

Target Corp. has reached an important milestone in its journey to launching a new retail accelerator in partnership with Boulder, Colorado-based start-up accelerator Techstars.

Target initially announced the new accelerator, expected to launch in June 2016, last October. The retailer has now closed the application process, after receiving applications from more than 500 technology start-ups in 45 countries and 32 states. Ideas submitted include connected toys and virtual fitting rooms.

Brick-and-mortar retailers are on notice – shifting customer demographics will require far-reaching redesign of the physical store by 2025.

According to a new study from technology market intelligence firm ABI Research, millennials are driving a revolution in how stores use technology to provide a shopping experience.

Target Corp.’s partnership with MIT Media Lab and global design firm IDEO is bearing fruit — literally.

In January, Target announced the launch of the Food + Future coLab, a multi-year collaboration with MIT and IDEO to explore the future of food. Although it’s only been a couple of months, Target is already testing two ideas from the coli.

Urban Outfitters Inc. offers what can appear to be a random and eclectic variety of products on its shelves, but careful planning goes into the specialty chain’s store assortment.