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Steve Madden personalizes shoppers’ online experience
Shoemaker Steve Madden is partnering with omnichannel personalization company Certona to tailor shoppers’ experiences online.
“We are proud to add Steve Madden to our roster of fashion clients,” Certona CEO Meyar Sheik said. “Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints.”
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C-suite ranks supply chain top challenge; data analytics top strategic area
Paris -- The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum. Over half (54%) of respondents cited digital strategy for mobile/digital platforms as top of mind for their business during the next 12 months.