Artificial Intelligence

Vancouver-based Versatile Systems announced that Robert Joyce has resigned as a director and officer of Versatile and all its subsidiary companies. Joyce will continue working with the company as a consultant, and will assist in the management transition process.

Versatile also appointed Kenneth Kahn as president of Versatile Systems Inc. and its subsidiaries. Kahn was most recently EVP and global brand officer for Mood Media.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

While the dust continues to settle from Walmart’s disappointing showing in the second quarter, it is worth noting positive developments and intriguing initiatives in key areas that got lost in the shuffle.

London -- UK PC and video game retailer Game UK will use IBM’s big data analytics and cloud-based software to optimize its online marketing efforts and provide personalized product recommendations based on each customer's shopping interests and online behavior.

Game’s drive to upsell and increase loyalty within its customer base is powered by technology from IBM’s Smarter Commerce initiative. This latest purchase of marketing automation software extends Game’s existing Smarter Commerce investments.

BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion. 

By Karen Lowe, [email protected]

Bonn, Germany -- Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL, “The Future of E-commerce in the U.S.,” identifies eight trends driving qualitative changes in e-commerce beyond rapid growth. A brief summary of each trend follows.