Sur La Table deploys eCommera solution to advance omni-channel strategy

Redwood City, Calif. -- Sur La Table is deploying eCommera’s DynamicAction SaaS solution, which provides timely analysis of marketing, merchandising and inventory data, giving Sur La Table actionable insights and recommended business changes to improve omni-channel performance.



DynamicAction collects, integrates and analyzes thousands of data sources — ranging from third-party media analytics and attribution data to a retailer’s own inventory systems and ecommerce platform data — offering a single view of profit optimization to retailers across their entire business.



“We have passionate customers who use our site to research prior to purchasing in-store, to curate and share product collections, as well as for ultimately purchasing,” said Kevin Ertell, VP of eCommerce for Sur La Table. “The more clearly we can view our website, social media and offline channels as a holistic customer experience, the more we will understand how to inspire their passions, aid their purchase processes and create seamless brand interactions.”



The insights and recommendations Sur La Table receives will be ranked by factors such as profitability impact, media waste, product availability and customer purchase history to allow for a single view of profit and therefore effective business decisions across the organization. Each action that could be taken to increase profitability is ranked by the “size of the prize” to the organization and can be initiated and tracked within one click.