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Report: Snapchat geofilter tracks offline purchases
A messaging app launched a new lens that could help drive shoppers through retailers’ doors. Snapchat’s Snap to Store product is a geofilter that retailers can sponsor. When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal. -
Search engine giant steps up fashion searches
Google hopes its new visual search tools will become a new accessory for its fashion shoppers. To assist customers eager to buy merchandise featured in online lifestyle images, Google introduced two new mobile image-based search tools this week that will help customers locate their desired pieces more easily.

